媒介要靠什么才能在鲸吞残酷的市场中立于不败之地?什么才是媒介自身的核心影响力?是眼前拥有的带垄断色彩的政策性资源,还是逐渐被提上议事日程的媒介品牌？很多人其实是知道答案的!说起媒介投身于经济主战场,大家一定非常感慨。广告业刚刚恢复的那些年,媒体不热衷于广告,客户要央求,乃至需要领导递条子,媒体方才开条门缝。接下来,媒体门前的客户排成了长龙…… What is the medium to rely on to survive in the whale cruel market invincible? What is the core of the media’s own influence? Is the immediate possession of the monopolistic policy resources, or is gradually being put on the agenda of the media brand? Many people actually know the answer! Speaking of the media to join the economic main battlefield, we must feel very mixed. In those years when the advertising industry was just recovering, the media was not keen on advertising. The clients wanted to demand that they even need leadership to hand the slips. Next, customers in front of the media lined up ...