随着江苏生源数量持续下降的现状,招生已经成为省内大部分高职院校重点工作,而传统的招生宣传已经不能满足广大考生的需求,因此在自媒体发达的今天,高校一定要选择合适的宣传方式,加强对自媒体的合理利用。文章针对高校招生宣传工作创新研究。 With the continuous decline in the number of students in Jiangsu Province, enrollment has become the focus of most vocational colleges in the province, and the traditional enrollment promotion can no longer meet the needs of the majority of candidates, so self-media developed today, colleges and universities must choose the right Publicity, to strengthen the rational use of self-media. The article is aimed at the university student enrollment publicity work innovation research.