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文章从用户的角度分析开放获取期刊的使用意愿,由于用户的使用意愿受多因素影响,以感知风险理论与D&M信息系统成功模型为基础,引入财务风险、功能风险、心理风险、社会风险、时间风险、绩效风险、隐私风险7个风险因素,同时运用信息质量、系统质量、服务质量构建用户使用意愿理论模型。通过问卷调查获取重要数据,利用SPSS工具进行数据结果分析并验证所构建的模型。数据分析表明,7个风险因素均负向影响用户使用意愿,其中绩效风险与用户使用意愿具有回归关系;用户最重视的是信息质量指标下的期刊影响因子。
Based on the theory of perceived risk and the successful model of D & M information system, the article introduces the financial risk, functional risk, psychological risk, social risk, time as a result of the willingness of users to be influenced by many factors. Risk, performance risk and privacy risk. At the same time, we use the information quality, system quality and service quality to build a theoretical model of user’s willingness to use. Through the questionnaire to obtain important data, the use of SPSS tools for data analysis and verify the results of the model. Data analysis shows that all seven risk factors have a negative impact on users ’willingness to use, and the performance risk has a regression relationship with users’ willingness to use. The most important factor for users is the periodical impact factor under the indicator of information quality.