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互联网的发展使信息传播从单媒体向多媒体、立体媒体、交互转变。广播电视媒体在互联网的冲击下面临很大挑战,互联网极大影响着广播电视媒体的影响力的广告收入。在互联网快速发展的背景下,广播电视媒体要转变经营思维,对市场、用户和产品要进行重新思考和定位,要进行升级以提高自己在市场的立足优势。
The development of the Internet makes the information dissemination from single media to multi-media, three-dimensional media, interactive change. Radio and television media faces great challenges under the impact of the Internet. The Internet has greatly affected the advertising revenue of the influence of radio and television media. In the context of the rapid development of the Internet, radio and television media should change its management thinking, rethink and target markets, users and products, and upgrade them to enhance their advantages in the market.