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设计改变都市,创意铸就品牌。创意设计是提高产品品牌价值,创造产业高附加值的重要手段;是改进人们的生活方式,提升人们生存质量的重要途径;也是塑造都市的文化形象,开发与推广城市品牌必不可少的方法。当深圳被联合国教科文组织批准加入全球创意城市网络,并获得“设计之都”称号之后,大力推动与发展创意设计不仅成为人们的共识,而且成为深圳市文化产业发展的一个重要战略。深圳获取“设计之都”的称号,使深圳的创意设计的发展迎来了新的机遇,同时也面临着一些新的亟待解决的课题:创意设计如何在中国语境与国际视域中科学发展;如何彰显深圳文化的创新品质,强化深圳先锋、时尚、创意的城市色彩;如何树立起深圳自己的“设计之都”的品牌形象,让深圳尽快走在世界设计之都的前列,这些问题值得人们关注和深入思考。为了明确深圳文化建设的定位及设计之都的发展战略,作为深圳创意十二月序曲的“2009深圳设计论坛暨设计展”于2009年12月2日在深圳大学开幕。这是继2005、2007两届深圳设计论坛暨设计展成功举办后的又一次国际性、高规格的设计界学术盛会,有国内外36所院校的近百位专家学者、设计界精英共聚一堂,以“设计之都与都市设计”为主题,以“在中国的都市化和现代进程中设计对于都市建设的重要作用及面临的紧迫问题”、“他国都市设计的启示”、“深圳设计之都建设的策略”、“设计教育与都市设计”等为参考议题,展开了深入的研讨与精彩的演讲。演讲嘉宾中既有理论功底扎实的学者,也有实践经验丰富的著名设计师,他们的演讲或体现出严谨的理性深度,或迸发出感性的思想火花,或从宏观上阐发其对设计之都与创意设计的发展构想,或从微观上述说自己的设计理念与作品蕴含……虽因演讲者的文化视野、知识结构、设计体验等存在种种差异,但在不同观点、不同文化取向的碰撞中,却展现出论坛内容的丰富性。为了使更多的人能够领略到这场设计论坛的余韵,我们从中摘选十位演讲嘉宾的主要观点,以期引发人们对这些问题的思考和讨论。
Design changes the city, creative cast brand. Creative design is an important means to improve product brand value and create high value-added in the industry. It is an important way to improve people’s life style and improve people’s quality of life. It is also an indispensable method to create a city’s cultural image and develop and promote the city’s brand. After Shenzhen was approved by UNESCO as a global creative city network and won the title of “Design Capital”, it is not only the consensus of people to promote and develop creative design, but also become an important strategy for the development of Shenzhen’s cultural industry. Shenzhen has won the title of “Design Capital”, which has ushered in new opportunities for the development of creative design in Shenzhen. Meanwhile, it also faces some new and urgent issues to be solved: how creative design can be applied in both Chinese context and international perspective How to demonstrate the innovation quality of Shenzhen culture, strengthen the urban color of Shenzhen vanguard, fashion and creativity; how to set up Shenzhen’s own brand image of “design capital” so that Shenzhen can quickly walk in the forefront of the world’s design capital , These issues deserve people’s attention and in-depth thinking. In order to clarify the orientation of Shenzhen’s cultural construction and the development strategy of the capital of design, the “2009 Shenzhen Design Forum and Design Exhibition”, the prelude of Shenzhen Creative Week, opened on December 2, 2009 in Shenzhen University. This is another international and high-standard design academic event after the successful design of Shenzhen and Shenzhen Design Forum 2005 and 2007. Nearly 100 experts and scholars from 36 domestic and foreign universities and design elites come together , With the theme of “Designing Capital and Urban Design” and “The Importance of Urban Design and Urban Design in Urbanization and Modernization in China and the Urgent Problems Faced by It”, “The Inspiration of Urban Design in Other Countries ”,“ Strategy of Building Design Capital in Shenzhen ”,“ Design Education and Urban Design ”as reference topics, conducted in-depth discussions and wonderful speeches. Among the speakers, there are both well-established scholars and well-known designers with rich practical experience. Their speeches reflect a rigorous depth of reason or a spark of perceptual ideology, or from a macro perspective, Creative design concept of development, or from the microscopic view of their own design concepts and works implied ... Although the speaker’s cultural vision, knowledge structure, design experience, there are all differences, but in different points of view, different cultural orientation of the collision, But show the rich content of the forum. In order to make more people appreciate the aftereffect of this design forum, we selected the main points of the ten speakers in order to arouse people’s thinking and discussion on these issues.