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在市场经济体制下,发生深刻变化的经济基础、体制环境、社会条件无时无刻不在对社会各个子系统产生深层次的渗透和影响,这种渗透和影响在广电业已率先从产业竞争特别是广告市场份额以及创收的竞争中体现出来。本文试从与竞争紧密联系的经济学著名法则——格雷欣法则入手,对广电业在围绕广告市场份额以及创收竞争中出现的广电节目提供方面的问题以及行业管理方面的对策作一探讨。
Under the market economy system, the profound economic fundamentals, institutional environment and social conditions that have undergone profound changes have caused deep-seated infiltration and influence on all social subsystems. Such infiltration and influence have already taken the lead in broadcasting industry from the industrial competition, especially in the advertising market As well as revenue-generating competition. This article tries to discuss the law of broadcasting, the law of Gresham, which is closely linked with the competition, and discusses the problems of the broadcasting and television industry in terms of the market share of advertisement and the radio and television programs appearing in the competition of income generation and the countermeasures of the industry management.