为弘扬鲁商诚信守法优秀品质,打造具有中国特色、齐鲁风格、时代特征的新鲁商文化品牌,创造一流营商环境,山东省于2014年启动了“厚道鲁商”倡树行动,并于2017年1月正式启动“厚道鲁商”品牌形象榜上榜企业遴选工作,最终形成省、市、县三级“厚道鲁商”形象榜,其中省级“厚道鲁商”品牌形象榜上榜企业110家。2017年7月6日,山东省“厚 In order to promote the outstanding quality of integrity and law-abiding of Lushang, build a new Lushang culture brand with Chinese characteristics, Qilu style and characteristics of the times and create a first-class business environment, Shandong Province launched the ” And in January 2017 formally launched “benevolence Lu business ” brand image list business list selection, and ultimately the formation of provincial, city and county level “Hou Road Lu business ” image list, where the provincial Business “brand image list list 110 companies. July 6, 2017, Shandong Province ”thick