科技期刊必须承担一定的社会责任。社会责任在科技期刊品牌建设的3个阶段均发挥着重要的作用:在建设“合格品牌”过程中,社会责任是科技期刊合法生存的依据;在建设“知名品牌”阶段,社会责任是科技期刊发展提升的机会;在建设“美誉品牌”阶段,社会责任是科技期刊永续经营的社会资本。努力提升论文质量和培育科技创新人才、积极参与科学知识普及和树立“读者本位”的办刊理念是科技期刊提升品牌影响力的重要举措。 Sci-tech periodicals must assume certain social responsibilities. Social responsibility plays an important role in the three stages of brand building of sci-tech periodicals. In the process of building “qualified brands”, social responsibility is the basis for the legal existence of sci-tech periodicals. In the stage of building “famous brands”, social responsibility Responsibility is the opportunity for the development of sci-tech periodicals. In the stage of building brand reputation, social responsibility is the social capital for the sustainable operation of sci-tech periodicals. Efforts to improve the quality of the essay and foster scientific and technological innovation, and actively participate in the popularization of scientific knowledge and establish a “reader-oriented” concept of running journals is an important measure to enhance brand influence of sci-tech periodicals.