当你走在温州的大街上,各式各样的广告铺天盖地,闪烁的霓虹令人眼花缭乱,而在这些广告中,最为突出的一点就是,世界各地的、各式各样的名人都来到温州做起了企业的、产品的形象代言人。似乎就是因为他们的参与,才为温州的产品增添了更多的神秘,使其更具吸引力。在温州聘请明星作为形象代言人,已成为一种时尚。大到市政府,前年温州举办国际服装精品博览会,世界名模、被誉为全球最美的十位女性之一的克劳蒂亚·希弗出任“温州--中国服装名城”的 When you walk in the streets of Wenzhou, a variety of advertisements overwhelming, flashing neon dazzling, and in these ads, the most prominent point is that all over the world, all kinds of celebrities have come Wenzhou started a business, product image spokesperson. It seems that because of their participation, Wenzhou products add more mystery to make it more attractive. Hiring a celebrity in Wenzhou as a spokesperson has become a fashion. Large to the city government, the year before last year, Wenzhou organized International Fashion Fair, the world’s supermodel, known as the world’s ten most beautiful women, Claudia Schiff as “Wenzhou - China’s clothing city”