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当前,在夹缝中生存的城市广电媒体,已经找到自身的唯一出路:那就是与新兴媒体融合发展,互利共赢。但是,如何达到与新兴媒体在内容、渠道、平台、经营、管理等方面的深度融合,将是摆在面前的又一大课题。特别是在纷繁芜杂的新闻资讯传播过程中,如何以主流的姿态,管好新闻舆论阵地,更是重中之重。本文结合作者从事新闻编辑的经历谈媒体融合时期如何加强新闻资讯节目的深度融合,打造新型主流媒体新权威。
At present, the city radio and television media that survive in the cracks have found their only way out: that is, integration and development with emerging media and win-win results. However, how to achieve a deep integration with the emerging media in terms of content, channels, platforms, operations and management will be another major topic before us. Especially in the process of the dissemination of numerous and varied news and information, it is even more important how to manage the position of news media with a mainstream attitude. This article, combined with the experience of the author engaged in news editing, discusses how to strengthen the deep integration of news and information programs in the period of media convergence and build a new authority of the new mainstream media.