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张泽民在创业时认识到了品牌与渠道的力量,其后便坚守自创的ST&SAT(星期六)品牌,并以品牌为王、内销制胜、自营为主的发展模式不断前行。如今的星期六鞋业是中国A股市场女鞋第一股、国内第三大女装皮鞋公司。他意识到了品牌与渠道的力量1988年,25岁的张泽民在沈阳市一所学校当了3年体育教师后,辞职南下广东打拼。白手起家的他,本钱少,人员缺,只能先辛苦地去积攒自己的第一桶金。
Zhang Zemin recognized the power of brand and channel when he started his business. He then sticks to his own brand of ST & SAT (Saturday), and continues to push forward the development model of winning the domestic market and winning the domestic market. Today’s Saturday shoe is the first stock of China’s A-share market shoes, the third largest domestic women’s leather shoes company. He realized the power of brands and channels. In 1988, 25-year-old Zhang Zemin resigned as a sports instructor in a school in Shenyang City and left for Guangdong. From scratch, he, less capital, lack of staff, only the first hard to accumulate their first pot of gold.