论文部分内容阅读
营销学的泰斗菲利浦·科特勒曾经指出,文化的因素是影响购买决策的最基本的因素。江淮瑞风的文化营销正在影响着消费者的购买取向,同时也在改变着MPV的营销“生态”。
Marketing expert Philip Kotler once pointed out that cultural factors are the most fundamental factors affecting purchasing decisions. JAC Refinement’s cultural marketing is affecting the consumer’s purchase orientation, but also changing the marketing of MPV “ecology.”