最近一段时间以来,媒体内部创业颇受学界关注,国内也有一些媒体率先试水。随着传统报业的不景气和转型力度加大,可以预料的是,媒体内部创业将不再是个别媒体的行动。内部创业或许是个好东西,但要真正见到成效,没有好的制度保障,恐怕是走不远的。内部创业:一种无奈的创新之举在大众创业、万众创新的背景之下,媒体内部创业似乎成了一个时髦的词。但笔者以为,媒体内部创业,首先不过是一种无奈的创新之举。这种无奈,至少基于如下两个现实:第一,面对网络和新媒体的冲击,传统媒体过去长期 Recently, the internal entrepreneurship in the media has drawn much attention from the academic circles, and some domestic media take the lead in testing the water. As the downturn and transformation of traditional newspapers have intensified, it is foreseeable that entrepreneurship within the media will no longer be the action of individual media. Internal business may be a good thing, but to really see the results, there is no good system of security, I am afraid it is not far away. Internal Entrepreneurship: A Helpless Innovation In the context of public entrepreneurship and innovation, the internal entrepreneurship of the media seems to have become a fashionable word. However, I believe that the internal media business, first of all, but a helpless innovation move. This frustration, at least based on the following two facts: First, in the face of the impact of the Internet and new media, the traditional media in the past long-term