当前,新闻界普遍关注如何增强新闻宣传的感染力和说服力,因为它们直接影响到新闻宣传的效果。 从大众传播学的角度看,新闻宣传一般有三种模式:第一种以媒体为中心,强调媒体的主体地位和传播的单向性,即从媒体向受众的直线性单向传播。第二种以受众为中心,强调宣传效果的决定性。第三种模式是一种综合折中的做法,认为媒体与受众之间的关系是双向互动的,而非简单的“刺激-反应”或“需要-提供满足”。比较而言,第一种模式 At present, the press is generally concerned about how to enhance the appeal and persuasion of public information because they have a direct impact on the effectiveness of public information. From the perspective of mass communication, there are generally three modes of news propaganda: the first one focuses on the media and emphasizes the dominant position of the media and the one-way communication, that is, the one-way communication from the media to the audience. The second audience-centric, emphasizing the decisive effect of publicity. The third model is an integrated compromise approach that considers the relationship between the media and the audience to be two-way interaction, rather than a simple “stimulus-response” or “need-to provide satisfaction.” In comparison, the first model