自工业革命以来,技术和资本就主导了社会的进程。技术追求效率,资本追求利润,商业化的生产逻辑就是在最短的时间里实现利润的最大化。在今天,当我们对数字技术、人工智能、虚拟现实等科技津津乐道的时候,生命似乎更倾向于被技术支配。究竟是成为技术的主人,还是甘做技术的奴隶?当然,我们希望能够透过技术,看到人性的温暖,同样对于品牌,我们也希望它是有温度的、有魅力的。在3月30日晚 Since the Industrial Revolution, technology and capital have dominated the process of society. The pursuit of efficiency of technology, the pursuit of profit capital, the commercialization of production logic is in the shortest possible time to maximize profits. Today, when we talked about technologies such as digital technologies, artificial intelligence, virtual reality, etc., life seems to be more dominated by technology. Of course, we hope to see the warmth of humanity through technology. Also for the brand, we also hope it is warm and attractive. On the evening of March 30