本土化不应只是跨国公司的独自为之,而应是跨国公司与在华合作伙伴的合力。如今,本土化所涵盖的领域已远远不只产品方面,而是包含了营销、供应链、研发等要素在内的全方位概念,其中自然离不开中外双方合作伙伴的协调与配合。 Localization should not be done by multinational corporations alone, but rather as a synergy between multinational corporations and their partners in China. Today, the localization of the area covered by far more than just products, but contains marketing, supply chain, research and development and other elements, including a full range of concepts, which naturally can not do without the coordination and cooperation of Chinese and foreign partners.