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谈判可以说是销售中最重要的一个技能,是销售人员发挥影响力的重要手段。如果你只将谈判应用在销售的最后,用来讨价还价,那就太遗憾了,因为你可能错过了很多机会。很多人都将谈判与讨价还价,或者是辩论混为一谈。抱有这种想法的人在谈判的过程中往往咄咄逼人,而这样做的效果往往并不好。在上一期的专栏里我们已经讨论了如何认识谈判,同时还共同探讨了如何为一场谈判作准备。今天我们就一起来聊一聊如何通过谈判使双方都获利,从而实现共赢的目的。
Negotiation can be said to be the most important skill in sales and an important means for sales force to exert influence. If you only use the negotiation at the end of sales to bargain, it’s a shame because you may have missed many opportunities. Many people confuse negotiations with bargaining or debate. People who hold this idea tend to be aggressive in the negotiation process, and the effect of this is often not good. In the last issue of the column we discussed how to understand the negotiations and also discussed how to prepare for a negotiation. Today we will come together and talk about how we can make profits for both parties through negotiation so as to achieve a win-win situation.