为什么人们的某些经济行为显得那么不可理喻?为什么有时候我们明明知道自己受骗,还依然乐此不疲?神经生物学为这些问题提供了新的答案。有这样一个笑话:一天,有个吝啬鬼不小心掉进河里,岸上有个好心人对他喊:“把手给我,我拉你上来!”但这吝啬鬼就是不肯伸出自己的手。好心人灵机一动,又冲着快要下沉的吝啬鬼喊:“我把手给你,快抓住!”这回吝啬鬼一下就抓住了他的手。 Why do some of the economic behavior of people seem so unreasonable? Why sometimes we know that we are deceived, still enjoyable? Neurobiology provides new answers to these questions. There is such a joke: one day, a miser accidentally fell into the river, a good heart on shore shouted to him: “handle to me, I pull you up! ” But this miser is not willing to stretch out their own Hand. Well-intentioned inspirational people, and directed at the sinking miser shouted: “I give your hand, quickly grasp! ” This time the miser caught his hand.