要使广告对消费者产生影响，必须有一个过程：第一阶段，广告要吸引消费者的注意。电视广告只有引起消费者的注意，消费者才可能把广告看下去。如果广告的内容和表现形式正好适合消费者的需求的话，广告影响消费者的过程才有可能进行下去。要想让广告成为注意目标，就必须同其 There must be a process for advertising to affect consumers: In the first phase, the ads attract the attention of the consumer. Only by drawing the attention of consumers to television commercials can consumers read the ads. If the content and presentation of the ad fits the needs of the consumer, the process by which the ad affects the consumer is likely to proceed. To make your ads a target of attention, you must be with them