危机公关是指应对危机的有关机制。化解舆论危机,可以通俗理解,就是用一种有利舆论覆盖住另一种不利舆论。其实早在西汉就出现过一次人事危机公关事件。西汉统一过程中,为巩固革命果实,刘邦就分 Crisis PR is the mechanism to deal with the crisis. To resolve the crisis of public opinion, which can be commonly understood, is to cover another adverse public opinion with a favorable public opinion. In fact, as early as in the Western Han Dynasty, there has been a public relations crisis of personnel crisis. In the process of unification of Western and Eastern Han, in order to consolidate the revolutionary fruits, Liu Bang points