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随着国际竞争日趋激烈,在“走出去”战略的指引下,越来越多的中国电力工程承包企业踏出国门在国际舞台上角逐。中国电力工程承包公司的国际竞争也越来越表现为企业品牌的竞争。一个企业能否很好地利用和实施品牌战略,并借助品牌优势开辟市场,对它来说有着举足轻重的影响和非同凡响的意义。1实施企业品牌战略的意义(1)提高品牌意识,实施品牌战略是中国电力工程承包公司成功“走出去”的必要条件“走出去”战略是党中央、国务院根据经济全球化新形
With the increasingly fierce international competition, more and more Chinese electric power engineering contractors have taken the country to compete in the international arena under the guidance of the “Going Global” strategy. China Electric Power Engineering contracting company’s international competition is also more and more manifested in the corporate brand competition. Whether a company can make good use of and implement the brand strategy and open up the market with the brand advantage has a decisive influence on it and its extraordinary significance. 1 Significance of Implementing Enterprise Brand Strategy (1) Raising Brand Consciousness and Implementing Brand Strategy Are Necessary Conditions for the Success of “Going Out” for China Power Engineering Contracting Company “Going Global” The strategy of “going global” is based on the new economic globalization shape