互联网是21世纪社会的关注焦点,社会中的各行各业无不在新环境下寻求自身于互联网时代的立足方式,传统媒体不断受到新型媒体形式的冲击。报纸、杂志等传统媒体逐渐式微,而从PC端流向移动端的阅读人群也在逐年上升,网站类媒体的优势在于PC内容移动化的技术可行性,并且具有多年经营媒体的资源和内容源。而这些在互联网时代都逐渐被消解,在每一个人都可以是自媒体的时代,传统媒体将要面对的是全新的挑战。将话语权威转为品牌优势互联网改变的不仅仅是媒体的存在方式,更改变了原有 The Internet is the focus of attention in the 21st century. All walks of life in the society seek its own foothold in the new Internet era. Traditional media are constantly challenged by the new media. Newspapers, magazines and other traditional media gradually decline, and from the PC side of the mobile terminal reading population are also rising year by year, the advantages of Web-based media is the technical feasibility of PC content mobility, and has many years of operating media resources and content sources. And these are gradually dissolved in the Internet era. Everyone can be self-media era. The traditional media will face a brand new challenge. The discourse authority into a brand advantage The Internet is not only changing the way the media change, changed the original