论文部分内容阅读
近两年外国商业资本大举进入中国,他们大都是国际上享有盛誉、实力雄厚的大公司,一进入我国就对我们的国内企业造成了很大的冲击和影响,在与国内企业的竞争中,他们在以下方面占据较大的优势。 1、先进的管理思想和管理经验,灵活多变的营销战术。如:法国家乐福,就以价格低廉获得了极高的知名度。 2、实力雄厚。进入我国商业领域的外国企业大都是一些跨国企业,年销售额大多在100亿美元以上。而我国前50家大型商场总销
In the recent two years, foreign commercial capital entered China in a large scale, most of them are internationally renowned and powerful large companies. When they entered China, they made a great impact and influence on our domestic enterprises. In the competition with domestic enterprises, They take a big advantage in the following areas. 1, advanced management ideas and management experience, flexible marketing tactics. Such as: Carrefour, France, to obtain a very low price of high visibility. 2, the strength. Most of the foreign enterprises entering the commercial area of our country are multinational enterprises, with annual sales mostly above 10 billion U.S. dollars. The top 50 major shopping centers in our country