我想和大家交流的话题是品牌传播。不管哪个品牌,没有传播就没有生命。品牌设计得再好,创意再精彩,如果放在抽屉里,没有进行传播,这个品牌就是死的。因此,我要告诉大家的第一句话是:传播赋予品牌生命。品牌传播涉及的面非常广,传播方式也有很多,有活动传播、包装传播、广告传播等,但今天我想与大家分享的是新闻传播。下面,我将结合“丽水山耕”品牌打造过程中所做的新闻传播,跟大家做一个分享。从媒体角度看,可以分为传统媒体和新媒体。现 The topic I want to share with you is brand communication. No brand, no life without it. Brand design is no better, creative and exciting, if placed in a drawer, did not spread, the brand is dead. Therefore, the first sentence I want to tell you is: Communication gives brand life. Brand communication involves a very wide range, there are many ways of communication, activities, packaging, communication, advertising and communication, but today I want to share with you is the news media. Below, I will combine “Lishui Shannong ” brand building process of news dissemination, to make a share with you. From the media point of view, can be divided into traditional media and new media. Now