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随着产业链的日益完善和电信运营商及增值服务商的大力推动,2006年中国电信增值业务继续获得了快速地发展,特别是移动增值业务市场发展势头更加强劲。除了传统的优势移动增值业务——短信之外,MMS、WAP和IVR均已呈现出快速增长的势头,移动增值业务多元化的格局已经逐渐形成。同时,固网增值业务(尤其是互联网增值业务)在固定电话业务用户数和收入增长乏力的背景下,固网运营商大力地推广,目前也形成了一定的规模。其中,以来电显示、114热线和网络集成服务为代表的固网增值业务成为2006年中国固网运营商的主导增值业务。
With the continuous improvement of the industrial chain and the vigorous promotion by telecom operators and value-added service providers, the value-added services of China Telecom continued to develop rapidly in 2006, especially in the mobile value-added services market. In addition to the traditional advantages of mobile value-added services - SMS, MMS, WAP and IVR have shown a rapid growth momentum, the diversification of mobile value-added services has been gradually formed. At the same time, fixed-line value-added services (especially Internet value-added services) in the fixed-line business users and revenue growth in the context of sluggish, fixed-line operators to promote vigorously, has also formed a certain scale. Among them, the fixed-line value-added services represented by Caller ID, 114 hotline and network integration services have become the dominant value-added services of fixed-line operators in China in 2006.