如今,许多农资店都希望建立起消费者对产品和服务的感情和忠诚度。因此,农资店应该站在专业角度,为消费者提供专业意见、解决方案,使消费者能作出对农资的正确选择,也就是运用“顾问式营销”。顾问式营销要求经销商作为消费者的农资顾问,而不再是狭隘的营销员。顾问式营销将销售人员定位在消费者的朋友、销售者和顾问三个角度上。因此,如何扮演好这三种角色,是实现顾问式营销的关键所在。第一,细分消费者,选出服务对象。并不是所有的消费者都乐意接受经销商为其 Today, many agricultural stores want to build consumer sentiment and loyalty to their products and services. Therefore, agricultural materials stores should stand on the professional point of view to provide consumers with professional advice and solutions to enable consumers to make the right choice of agricultural resources, that is, the use of “consultative marketing.” Consultant marketing requires dealers as consumer advisors rather than narrow-minded marketers. Consultant marketing positions salespersons among consumers’ friends, sellers and consultants. Therefore, how to play a good role in these three roles is the key to achieving consultative marketing. First, subdivide consumers, select the service object. Not all consumers are happy to accept the dealer for it