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为启动市场,开拓销路,不少企业纷纷在开发新品上动脑筋、促销上想点子,这已成共识。但要使产品真正具有竞争力,还应注意其时代性。日本NHK电视台在八十年代三次大规模的市场调查中了解到:在高度紧张生活节奏下,多数日本人渴望晚上尽快入梦,以缩短“闲置”时间。日本一些企业获此信息后,很快推出“快睡商品”。如催人尽快入睡的被、枕、褥、垫等,并带有音乐、香味等等。由于这类商
In order to start the market and open up market channels, many companies have thought about developing new products and thinking about promotions. This has become a consensus. However, to make products truly competitive, we should also pay attention to their time. The Japanese NHK television station learned in three large-scale market surveys in the 1980s that most Japanese people are eager to dream at night as quickly as possible in order to shorten the “idle” time. Some companies in Japan quickly launched “fast-sleeping products” after receiving this information. For example, quilts, pillows, mattresses, mats, etc. that are inspiring people to fall asleep as soon as possible, with music, fragrance, and so on. Because of this type of business