编者按:颠覆性创新有三个层次,最低的层次是产品对产品的颠覆;再进一层是品类对品类的颠覆,或者行业对行业的颠覆;最高意义上的颠覆是时代对时代的颠覆。毫无疑问,在中国,这场由互联网、移动互联网掀起的变革,从一开始就注定是一场最高意义的颠覆。当时代被时代颠覆,或者两个时代相交时,在上一个时代所有正确的决策全部会成为下一个时代被颠覆的原因,旧时代的人无论多么了不起,都将 Editor’s note: Disruptive innovation has three levels, the lowest level is the product of product subversion; another layer is the category of subversion of the category, or the industry subversion of the industry; the highest sense of subversion is the subversion of the times. Undoubtedly, in China, this revolution triggered by the Internet and the mobile Internet has been destined to be the supreme subversion from the very beginning. When the times are overthrown by the times or when the two times meet, all the right decisions of the past era will all be the reason for the next era to be overturned, no matter how great the old people are