目前,传媒业的发展已经走到了一个全新的阶段——全媒体时期。在这样一个报道方式产生较大变化的全媒体时代,新闻机构该如何做,才能让传播更及时有效,让传统媒体更具有公信力和影响力?新闻记者如何面对并适应这个变化呢?进入全媒体时代,浙江卫视利用传统媒体集群作战优势,主动应对,积极策划大型新闻主题报道。由于遵循严格的新闻操作流程,并拥有专业的采编队伍,在内容的采集、归类、分析上,都超 At present, the development of the media industry has come to a whole new stage - the all-media period. In such an era of media-wide media that has undergone major changes in reporting methods, how can news organizations act in order to make communication more timely and effective and to make the traditional media more credible and influential? How can journalists face and adapt to this change? In the media age, Zhejiang TV made use of the advantages of traditional media cluster operations and took the initiative to deal with the problems. It actively planned the coverage of major news topics. Due to follow the strict news operation process, and has a professional collection team, in the content collection, classification, analysis, are super