随着人们生活水平的逐渐提高,大家的健康意识不断加强,但最近一段时间毒豆芽、“老酸奶”、假鸡蛋等食品安全事件的频发,挑战着公众脆弱的神经,很多人不得已又重返厨房自己制作喜欢的食物,只为吃个安全和放心,而现在酸奶机、煮蛋器、电炖盅、电蒸锅、多士炉等众多的“小小电器”也为DIY(自己动手做)美食提供了可能。2005年,一位叫李一峰的年轻人凭着在家电行业十余年打拼的积累,经过深思熟虑后,决定自己创业。李一峰早前接触过酸奶机,在自己创业之后,又有个MBA的同学建议他关注酸奶市场,这位同学认为酸奶市场在国外已经相对成熟,未来在国内的前景会比较好。而李一峰是做电器的,所以他觉得把这个酸奶机与酸奶的市场联系到一起去应该更有前景。 With the gradual improvement of people’s living standards, people’s awareness of health has been continuously strengthened. However, the frequent occurrence of food safety incidents such as poisoned bean sprouts, old yogurt and fake eggs has challenged the public’s fragile nerves in the recent period. And return to the kitchen to make their own favorite food, just to eat a safe and rest assured, but now yogurt machine, boiled egg, electric stew pot, steamer, toaster and many other DIY (DIY) food offers possible. In 2005, a young man named Li Yifeng, with more than a decade of hard work in the home appliance industry, decided to start his own business after careful consideration. Li Yifeng had earlier exposure to yogurt machine, after their own business, another MBA students suggested that he focus on the yogurt market, the students that the yogurt market has been relatively mature abroad, the future prospects in the country will be better. And Li Yifeng is doing electrical appliances, so he felt that this yogurt machine and yogurt market linked to more prospects should be.