笔者在科特勒产品五层次结构理论的基础上,结合低碳化乡村旅游产品的自身特点,依照由特殊到一般的科学归纳方法,提出了低碳化乡村旅游产品的构成体系。我国乡村旅游起步较晚,但发展迅速,但乡村旅游的低层次发展所导致的资源过度消耗和非低碳化的乡村旅游消费,使得乡村旅游的可持续发展受到严峻挑战,甚至对于我国的农村发展体系都是极其不利的。进入低碳经济时代,低碳经济的核 Based on the five-level structure theory of Kotler products and combining with the characteristics of low-carbon rural tourism products, the author puts forward the composition system of low-carbon rural tourism products according to the scientific induction method from special to general. However, the rapid development of rural tourism in our country, but the over-consumption of resources and non-low-carbon rural tourism consumption caused by the low-level development of rural tourism make the sustainable development of rural tourism be harshly challenged, even for our country’s rural development The system is extremely unfavorable. Enter the era of low-carbon economy, nuclear low-carbon economy