移动互联时代正重构财经信息的获取、传播、解读的渠道或方式,受众的信息需求在看似浅阅读、碎片化、情绪化的背后隐藏着厚重感、整体感、价值感的深层次要求。这些内外因素倒逼传统媒体财经信息传播从大众走向定制,信息采集者角色从简单的有闻必录“听风者”向点网融汇“建筑师”转变。 Mobile Internet era is to reconstruct the channels, ways and means of obtaining, transmitting and interpreting financial information. The audience’s information needs are hidden behind the seemingly shallow reading, fragmentation and emotionalization. . These internal and external factors forcing traditional media financial information dissemination from the public to customization, the role of information gathers from the simple Wenbigura “listening to the wind ” to point network convergence “architect ” change.