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竞争情报,克敌制胜的法宝 知己知彼,百战不殆。两千年前的这一古训对今天的商战来说,依然适用。要想做到知己知彼,职业经理人和企业就必须具备较强竞争情报能力。所谓竞争情报能力,是指获取竞争情报并利用竞争情报指导行动的能力。在竞争越来越激烈的今天,竞争情报已经成为继产品、资金、人力资源之后的企业第四大管理要素。有调查显示,2000年全美竞争情报优秀公司排名前8位的分别是:微软、摩托罗拉、IBM、宝洁、通用电气、惠普、可口可乐和Intel,无一不
Competitive intelligence, the enemy to defeat the enemy to know ourselves, know yourself. This ancient one two thousand years ago still applies to today's commercial war. In order to be aware of themselves, professional managers and businesses must have strong competitive intelligence capabilities. The so-called competitive intelligence capabilities, refers to access to competitive intelligence and the use of competitive intelligence to guide the ability to act. In the increasingly fierce competition today, competitive intelligence has become the fourth largest management factor in the enterprise after products, funds and human resources. A survey shows that in 2000 the top 8 competitive intelligence companies in the world are: Microsoft, Motorola, IBM, Procter & Gamble, General Electric, Hewlett-Packard, Coca-Cola and Intel, all without exception