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网络媒体的迅速发展使传统报纸媒体受到了巨大的冲击,顺应趋势创办的媒体网站也遇到影响力不强,难以吸引受众等问题。而报网互动是媒介融合的重要形式,是新形势下传统报媒从困境中突围的有效尝试,是媒体网站做大做强的必要手段,本文试着通过对河北媒体报网互动的具体实践的研究,从探索网络媒体快速发展的可行办法方面入手,为进一步地走向媒介打下基础。
The rapid development of online media has brought tremendous impact on the traditional newspaper media. Media websites that conform to the trend have also encountered such problems as the influence is not strong and the audience is hard to attract. The news network interaction is an important form of media integration is an effective attempt to break through the dilemma of the traditional media in the new situation is necessary for the media website bigger and stronger, this paper tried through the specific practice of the media network in Hebei The research starts with the exploration of feasible ways of rapid development of online media and lays the foundation for further media.