BBC向全球商业敞开大门 一股新的商业之风吹进了英国BBC总部大楼。BBC面临着如何调整其战略,使之适应信息超级公路的大潮流。BBC新的副总经理鲍勃·菲利普是一位具有商业头脑的人物。今年2月,他说他要增加从商业上所获得的利润。这意味着在今后20年里,BBC将增加从节目制作、录像带和杂志发行到开办新频道等方面的收入,这方面收 BBC opens its doors to global commerce A new commercial wind blows into the BBC headquarters building in the UK. The BBC faces the tide of how to adapt its strategy to adapt to the information superhighway. Bob Philip, the new deputy general manager of the BBC, is a business-minded person. In February of this year, he said he wanted to increase the profits made commercially. This means that over the next 20 years, the BBC will increase revenues from program production, distribution of video and magazines to launching new channels, etc.