虽然近两年便利店与电商一直有“相互亲睐”的趋势,但二者的配合并没有找到最合适的方式,合作效果也远远未达到各自的预期。但毋庸置疑的是,O2O是时下热点,且有不少人看好社区生意的前景,好邻居就是其中之一。在便利店行业,好邻居可以说是与电商互动最积极的一家。京东、当当、亚马逊、拉手、百度糯米、大麦网、微信支付、支付宝、拉卡拉……如此频繁地与电商企业合作,业务涉及物流配送、宣传推广、金融、支付等领域,可以看出好邻居正在探索社区与电商结合的最佳形式。在不知道什么路是对的的时候,至少可以尝试出哪些路是错的。好邻居副总经理毕震介绍了好邻居与9家电商企业合作的历程与体会,这9家企业并不能囊括所有好邻居的电商合作伙伴,但能大体勾画出好邻居的 Although convenience stores and e-commerce providers have all along been “mutually favored” over the past two years, the cooperation between the two has not found the most suitable way and the cooperation effect has not yet reached their respective expectations. However, there is no doubt that O2O is a hot issue now and many people are optimistic about the prospects of community business. Good neighbors are one of them. In the convenience store industry, good neighbors can be arguably the most active one interacting with e-commerce. Jingdong, Dangdang, Amazon, handle, Baidu glutinous rice, barley net, WeChat payment, Alipay, La Kara ... So frequent cooperation with the electricity supplier business, business involved in logistics and distribution, promotion, finance, payment and other fields, we can see that good Neighbors are exploring the best form of community-e-commerce integration. Do not know what the road is right, at least try out what the road is wrong. Good Neighbor Vice General Manager Bi Zhen introduced the course and experience of the cooperation between good neighbors and nine e-commerce businesses. These nine businesses can not include e-commerce partners of all good neighbors, but they can generally outline the