随着人们的物质和文化生活水平的不断提高,农村旅游观光已成为越来越多的人所追求的一种精神生活享受。农村旅游的发展不仅有利于调整农村产业结构,发展农村经济,更是打破城乡二元结构,推进社会主义新农村建设的重要途径。近年来,人们的旅游需求日益增大,然而农村旅游开发活动中旅游环境的管理不善, As people’s material and cultural living standards continue to improve, rural tourism and sightseeing has become a spiritual life enjoyed by more and more people. The development of rural tourism not only helps to adjust the rural industrial structure and develop the rural economy, but also is an important way to break the dual structure of urban and rural areas and promote the building of a new socialist countryside. In recent years, people’s tourism demand is increasing day by day, however, the management of tourism environment in rural tourism development activities is not good,