去年,湖南卫视广告部提出了“解决之道”四个字,这四个字实际上标志着一种心态上的转变:我们不再只是立足于湖南卫视这个单一的媒体,而是希望打破媒介形式的壁垒,一切从品牌的营销效果出发,解决品牌营销的问题。这其中的基本逻辑很简单,就是一个“从0到1,从1到无限”的过程,从0到1是创造的过程,从1到无限是传播的可能。我们要帮助品牌创造一个营销的内容核心,利用各种媒介形式实现传播的最大化,让品牌和产品的价值最终在销售上体 Last year, Hunan Satellite TV Advertising Department proposed the word “solution”. These four words actually mark a kind of mentality change: we no longer base ourselves solely on Hunan Satellite TV as a single media, but on the hope that Break the barriers of the media form, all from the brand’s marketing effectiveness, to solve the problem of brand marketing. The basic logic of this is very simple, that is, a “from 0 to 1, from 1 to infinity ” process, from 0 to 1 is the process of creation, from 1 to infinity is the possibility of communication. We want to help brands create the core of a marketing content, using a variety of media to maximize the spread of the form, so that the value of the brand and product in the final sales body