(一)药品颜色与文化背景 不同文化背景的国家和民族,对药品的色彩有不同的追求。如美国喜欢奔放的颜色,日本则青睐柔软色彩,……同样,在各国服药的颜色意向中,也有其不同的国民文化性。如美国人都知道柠檬和橙最富维生素C,所以黄色药片尤为好销,橙色次之,白色再次之,而止痛药最好的是白色,因为白色的心理压力效应最小。 英国的女性则喜欢粉红色止痛片,因为粉红色属于有“飘浮”色调,可使人有上升之感而解脱痛苦。儿童药品方面,英国的父母一般喜欢浅色的,因为深色有负重感。而德国人对白色的药片缺乏信心,他们觉得浅色的药性不强,而且白色没有深浅之分,连医生自己也易搞错。 但在亚洲东部,人们却喜欢白色的药丸和制剂,他们认为白 (I) Color of medicines and cultural background Countries and nations with different cultural backgrounds have different pursuits for the color of medicines. For example, the United States likes the unrestrained colors, and Japan favors soft colors.... Similarly, in the color intentions of medicines in different countries, there are also different national cultures. For example, Americans know that lemon and orange are the most vitamin C rich, so yellow pills are particularly good for sale, followed by orange, and white again, while painkillers are best white because white has the least psychological stress. Women in the United Kingdom like pink painkillers, because pink belongs to “floating” colors, which can make people feel relieved and relieve pain. For children’s drugs, British parents generally prefer lighter colors because of the heavy weight. The Germans lack confidence in the white tablets. They feel that light-colored drugs are not strong, and that white does not have any depth. Even doctors are prone to mistakes. But in eastern Asia, people like white pills and preparations, they think that white