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灯笼的字面及象征意义在整个亚洲历史中非常重要——灯笼引领着人们穿越黑暗,展现出一段旅程的起始与结束。本案中,如恩设计以灯笼为设计灵感,改造了首尔江南区一座五层高的大楼,为风靡亚洲的护肤品牌雪花秀打造全球首家旗舰店。该大楼始建于2003年,由韩国建筑师承孝相设计。为了发扬品牌的历史,如恩的设计概念强调了雪花秀品牌与亚洲文化传统的紧密联系,让顾客在空间中感受品牌理
The literal and symbolic meaning of lanterns is of great importance throughout Asian history - lanterns lead people through the darkness and show the beginning and end of a journey. In this case, the design of the lantern is inspired by the design of the lantern, and the transformation of a five-storey building in Gangnam-gu, Seoul, created the world’s first flagship store for the popular skin care brand Snowflake in Asia. The building was built in 2003 by the Korean architect Chengxiao Xiang design. In order to promote the history of the brand, such as grace design concept emphasizes the snowflake show brand and Asian cultural traditions close contact, so that customers feel in the space brand management