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据Simba International公司预计,1998年联机服务营业额将达到178亿美元,比1993年提高57%,其中通过联机网络购买商品以及服务的营业总额达25～50亿美元.交互式电视供应商和提供基于PC的联机服务的公司将为争夺这一市场控制权而展开激战.不过Simba公司认为,基于PC的购物服务将逐渐占据上风.这家市场研究公司还说,在1993年全球联机服务市场营销额中,美国公司及其海外机构占60%,
According to Simba International, it is estimated that online service revenue will reach 17.8 billion U.S. dollars in 1998, up 57% over 1993, of which the total amount of business of purchasing goods and services through the online network amounts to 2.5 to 5 billion U.S. dollars. Companies based in PC-based online services will fight fierce battle for control of the market, but Simba believes that PC-based shopping services will gradually gain the upper hand.The market research firm also said that in 1993 the global online service marketing In the balance, the U.S. companies and their overseas institutions account for 60%