论文部分内容阅读
当你走进一家甜品店,各式各样的小蛋糕琳琅满目,这时,一块点缀了草莓的奶油蛋糕映入了你的眼帘,鲜嫩欲滴的草莓映衬得蛋糕更加甜蜜可口。在奶油蛋糕上放些水果是商家经常性的做法,商家往往是从样式和色彩搭配等美学元素来考虑,让蛋糕看起来更加美观,吸引消费者购买。本文将从消费者心理——消费者对食物热量的感知的角度,探讨西点师为什么要在奶油蛋糕上放些水果。
When you walk into a dessert shop, you will find an assortment of small cakes. At this moment, a piece of cake decorated with strawberries greets you. The fresh, strawberry drops are more sweet and delicious. Put some fruit on the cream cake is a business practice, business is often from the style and color with other aesthetic elements to consider, so that the cake looks more beautiful, to attract consumers to buy. This article looks at why West Point cooks some fruit on a cream cake from the perspective of consumer psychology - consumers’ perception of food calories.