银行零售业务的基本内涵美国的科特勒教授最早在商业领域提出了零售业务这一概念,即“零售业务是指将商品或服务直接销售给最终消费者,包括供最终消费者个人在非商业性使用过程中所涉及的一切活动”。由此,我们可以给 The basic connotation of bank retail business Professor Kotler from the earliest proposed commercial concept of retail business in the United States, that is, “retail business refers to the sale of goods or services directly to the final consumer, including for the final consumer individuals in the non- Commercial activities involved in the process of all activities. ” From this, we can give