互联网的迅速发展,改变了媒介传播的格局。相对于网络媒体来说,电视媒体的弱势越来越凸显,表现在采写制作周期长、播出时间呆板、内容的易逝性、单一的传播方式等,已经越来越不能适应受众的需求。而低门槛、即时性传播、互动性强的微博恰恰彰显了新媒体的传播优势,弥补了电视媒体在传播方面的不足。融媒时代的 The rapid development of the Internet has changed the pattern of media communication. Relative to the online media, the weakness of the television media has become more and more prominent. The performance of the media is long and short, the broadcasting time is dull, the perishability of the content and the mode of transmission are less and less able to meet the needs of the audience. The low threshold, real-time dissemination, interactive micro-Bo just demonstrated the advantages of new media, to make up for the lack of communication in the media. Melody era