所谓B to C电子商务就是建立在互联网的物质技术基础上由企业对消费者的交易商务运作模式,作为一项重要的电子商务实现方案,在美国已是雨后春笋,遍地开花了,而在我国虽然还处于方兴未艾的阶段,但电子商务已显示出不可阻挡之势,因此,对B to C电子商务的商业业态有清醒而正确的认识,才能构建合理科学的具体环节,发挥电子商务的优势。 The so-called B to C e-commerce is based on the material technology of the Internet business-to-consumer transactions business model, as an important e-commerce programs have been springing up in the United States, and over and over in our country although Is in the ascendant phase. However, e-commerce has shown an irresistible trend. Therefore, it is necessary to have a clear and correct understanding of the commercial format of B to C e-commerce in order to build a scientific and specific link and take full advantage of e-commerce.