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体育场馆的经营管理是当今研究的热点问题。采用文献资料法、调查法、专家访谈法对我国大型体育场馆经营管理现状进行探究,得出我国大型体育场馆经营管理中存在管理体制不健全、功能单一、维修经费不足、专业人才匮乏、管理理念落后的问题,提出了健全场馆管理体制、功能多元化、培养专业化人才、与体育产业管理公司合作、场馆营销创新等对策,为我国大型体育场馆经营管理研究提供参考意见。
The management and operation of stadiums and gyms is a hot issue in current research. Using the methods of documentation, investigation and expert interviews, this paper explores the current situation of management and operation of large-scale stadium and gymnasiums in our country, and concludes that the management system of large-scale stadiums and gymnasiums in our country is not perfect, the functions are single, the maintenance funds are insufficient, the professionals are scarce, Backwardness, put forward measures to improve venues management system, diversification of functions, training of specialized personnel, cooperation with sports industry management companies and venue marketing innovation, and provide reference for the research on management and operation of large stadiums in China.