“函销法”是企业在社会主义市场经济中一种新型的推销手段,具有费用省、信息量大、针对性强、发放面广、形式新、效果好等特点。很多采用此方法推销产品的企业收到了较好的效果。而作为开发、推广“函销法”的邮电部门,在自身业务的宣传推广中则大多仅靠邮电局所门前的横幅和营业厅内的宣传画效 The “Letter and Sales Law” is a new type of marketing tool for enterprises in the socialist market economy. It has such features as provincial cost, large amount of information, strong pertinence, wide distribution, new forms and good results. Many companies using this method to sell their products received good results. As the development and promotion of “letter sales law,” the postal sector in their own business promotion are mostly only by the post office in front of the banner and the business hall within the publicity