当今企业正频频关注品牌效应近来，有关企业商标、品牌等无形资产的各种说法、议论频频出现在新闻传媒上，且日趋见“热”。诚然，随着无形资产日益为企业所关注重视的同时，各种涉及无形资产的困惑、烦恼，也接踵而来，仅以上海市工业发展咨询公司提供的情况表明：仅两周... Today’s enterprises are frequently paying attention to the brand effect. Recently, all kinds of arguments and discussions about intangible assets such as corporate trademarks and brands have appeared frequently in news media, and are increasingly seen as “hot”. It is true that as intangible assets are increasingly focused on by enterprises, the confusion and worries related to various intangible assets have also come one after another. It is only the case provided by Shanghai Industrial Development Consulting Co., Ltd.: Only two weeks...