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顾客满意度(CS)来源于市场营销理论的基本概念。“满意度”是客户满足情况的反馈。导入顾客满意(customersatisfaction)经营,不单单是经营理念上的转变,更是战略经营上的转变,须要将 CS 纳入整个经营体系之中,要求所有员工密切合作.切实将顾客的需要作为日常经营活动的“轴心”,积极提供顾客满意的服务,CS 战略才能得到贯彻和落实。
Customer Satisfaction (CS) comes from the basic concept of marketing theory. Satisfaction is feedback of customer satisfaction. The introduction of customer satisfaction (customersatisfaction) management, not only the business philosophy of change, but also a strategic change in business, the need to CS into the entire operating system, requiring all employees to work closely with the practical needs of customers as a day-to-day business activities The “axis”, and actively provide customer satisfaction services, CS strategy can be implemented and implemented.