专卖店是传统零售业态的组成部分。虽然互联网技术在飞速地发展,但是各大品牌的专卖店营销与互联网的融合只是停留在单店管理和对外推广上,全面的融入移动互联的动作进展不大。专卖店的营销面临两个大问题,一是吸引客流实现销售的问题,二是系统化管理问题。品牌商推动专卖店体系化的乏力 The store is part of the traditional retail format. Although the rapid development of Internet technology, but the major brands of store marketing and Internet integration just stay in a single store management and promotion, the full integration into the mobile Internet action little progress. Store marketing faces two major problems, one is to attract passenger sales to achieve the second is the systematic management of the problem. Brand promotion store system weakness